Audience Research

Saw 3D - Certificate:18 - http://www.imdb.com/title/tt1477076/
Paranormal Activity 2 - Certificate: 15 - http://www.imdb.com/title/tt1536044/
28 Weeks Later - Certificate: 18 - http://www.imdb.com/title/tt0463854/
The Strangers - Certificate: 15 - http://www.imdb.com/title/tt0482606/
The Village - Certificate: 12A - http://www.imdb.com/title/tt0368447/
Black Death - Certificate: 15
Sorority Row - Certificate: 18
A Nightmare on Elm Street - Certificate: 18
Case 39 - Certificate: 15
The Crazies - Certificate: 15

Out of the 10 horror films we chose at random, the most common age certificate we found was Certificate: 15

’15′ - Things allowed in a film with Certificate: 15

Suitable only for 15 years and over

No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.

Discrimination

The work as a whole must not endorse discriminatory language or behaviour.

Drugs

Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.

Horror

Strong threat and menace are permitted unless sadistic or sexualised.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.

Language

There may be frequent use of strong language (for example, ‘fuck’). The strongest  terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.

Nudity

Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex

Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely  to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.

Theme

No theme is prohibited, provided the treatment is appropriate for 15 year olds.

Violence

Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.

BBFC Link: http://www.bbfc.co.uk/



Target Audience:
Saw 3D -
Paranormal Activity 2 -
28 Weeks Later -

	Votes	Average
Males	56,906	7.1
Females	5,981	7.0
Aged under 18	785	7.6
Males under 18	640	7.8
Females under 18	142	6.6
Aged 18-29	41,501	7.2
Males Aged 18-29	37,400	7.2
Females Aged 18-29	3,999	7.2
Aged 30-44	17,901	6.9
Males Aged 30-44	16,296	6.9
Females Aged 30-44	1,470	6.8
Aged 45+	2,572	6.6
Males Aged 45+	2,224	6.6
Females Aged 45+	324	6.8
IMDb staff	11	7.2
Top 1000 voters	548	6.6
US users	18,648	7.2
Non-US users	40,927	7.0
IMDb users	70,960	7.1

'28 weeks later' is targetted at Males under 18 years old.

The Strangers -

	Votes	Average
Males	27,276	6.0
Females	5,211	6.3
Aged under 18	644	7.0
Males under 18	476	7.0
Females under 18	168	7.0
Aged 18-29	21,589	6.2
Males Aged 18-29	17,841	6.2
Females Aged 18-29	3,693	6.4
Aged 30-44	8,746	5.9
Males Aged 30-44	7,627	5.8
Females Aged 30-44	1,066	6.1
Aged 45+	1,443	5.6
Males Aged 45+	1,184	5.5
Females Aged 45+	239	5.8
IMDb staff	6	7.3
Top 1000 voters	356	5.7
US users	13,517	6.2
Non-US users	17,281	5.9
IMDb users	35,883	6.0

'The Strangers' is targetted at any gender under 18 years old.

The Village -

	Votes	Average
Males	61,220	6.5
Females	12,859	7.0
Aged under 18	739	6.8
Males under 18	550	6.7
Females under 18	187	7.0
Aged 18-29	44,438	6.6
Males Aged 18-29	36,189	6.6
Females Aged 18-29	8,083	7.0
Aged 30-44	23,918	6.5
Males Aged 30-44	20,186	6.5
Females Aged 30-44	3,508	7.0
Aged 45+	4,796	6.5
Males Aged 45+	3,802	6.5
Females Aged 45+	938	6.6
IMDb staff	12	6.5
Top 1000 voters	652	6.2
US users	25,988	6.4
Non-US users	44,473	6.6
IMDb users	90,467	6.6

Females in general are the vernacular for 'The Village'. Mainly ages 44 or under.